Go beyond the metros. Capex-free.

Tractionn connects consumer brands with local retailers and SMBs, so you can test and scale in underserved cities without building the infrastructure yourself.

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Online brands get stuck at the metro line.

D2C and consumer brands sell well online but rarely reach smaller cities offline. Quick commerce can cost up to ~40% of MRP in commissions, and building your own network means committing capital before you know a city will pay back.

₹100 MRP. Up to ₹0 goes to quick-commerce commissions on the way to smaller cities.

We build the local network first.

In each city we map and sign up the retailers, small businesses and busy local spots that actually move stock off the shelf.

You plug in. We run the pilot.

Your products go through our network in one city. If demand shows up, we scale it. You pay when you sell.

1
Map the marketFind the right city and local nodes
2
Run a pilotPlug in SKUs, test real demand
3
Respond to demandOnboard the brand, serve what sells

Each city makes the next one easier.

What we learn in one city becomes a playbook for the next. Over time the same network serves more brands, more categories and more cities.

Who we work with.

Consumer brands, and larger companies, that want stronger offline reach outside the metros.

Consumer brands expanding into regional and underserved retail markets.

Brands with existing distribution that need stronger local retail execution.

Large consumer brands that want consistent regional reach.

Want to try a city?

Bring the brand and the city you have in mind. We’ll tell you what a pilot would look like.

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